Don’t fall into the survey trap

How you can be more like Tesla

What you learn in 1-2 weeks of something being live is way more valuable than what you learn in 1-2 months o f making assumptions.

While everyone’s looking at trends, there’s a goldmine in the opportunities they’re ignoring.

The real marker of success is proving demand, if people take action when it comes to your offer.

Beware of building products based on customer insights alone. You have to test demand (not everyone wants to pay you to solve their problems).

The variable here is when they look to go overseas too early (i.e. before achieving significant market share on home soil).

Sometimes we don’t have time or budget to do in-depth customer research. But, you still need to make sure you have a clear problem.

The only way to de-risk your strategy, is to launch something that has a value exchange with a small number of consumers, see if they like it, and then worry about the rest.

Can consultants still add value in a world dominated by AI? If so, how and where? My vote is still yes, and here’s why.

There is (almost) always a time to use experiments - both before and after product-market fit.

Whether it’s launching a new product, or expanding one that’s in market, data that validates things that add value, is just as valuable as data that validates what DOESN'T add value.

Here’s what you can learn from the startup world, to show the value and potential of your ideas before they’ve launched, without a 5 year commercial plan.

A market is usually defined by a geography, and an audience that is classified by a mix of demographics, behaviours, and needs.

But here’s my hot tip, there’s another way.

Don't fall into the "something for everyone" trap.

Finding a partner is often a top-three goal, yet we blindly place our trust in two companies to make it happen for us (but do they REALLY care?)

While functional needs are important, often it’s these emotional and social customer needs that are overlooked when trying to create unique products and services

The strategic shift Australian digital health companies are making to adapt to the US market

Taking a paper form and making it clickable is like slapping a motor on a horse and calling it a car — don't be one of those health tech founders!

Implementing new features. Aligning with market trends. Balancing innovation with practicality. It's a delicate balance! That's why most 'sure-fire solutions' don't pan out. There's no one-size-fits-all strategy. But what if there was....