Hey corporates, need to get stakeholder buy-in for your innovation projects?

Here’s what you can learn from the startup world, to show the value and potential of your ideas before they’ve launched, without a 5 year commercial plan.

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1. Focus on the immediate benefits and potential quick wins your project can offer. This can be more effective than projecting long-term financial forecasts.

2. Even without a product in the market, market research can demonstrate a clear need or gap that your project intends to fill. Do it, get the numbers, and show there is a strong market need for your idea.


3. Get early traction via sign ups, pre-orders, community members etc. While these aren’t always paying customers, it gives you data to prove people are interested.

4. Highlight the credibility and track record of the team behind the project - both their expertise and previous successes.

5. Show how you can start small with a prototype or minimum viable product. This approach reduces the initial investment and allows for iterative development based on feedback.