I’ve spoken to at least 20 founders who've all made this one mistake that cost them months and millions

Written By Mak Amaral

They got their audience wrong.

They had a broad target audience (TAM) and built something for everyone.

Chasing the whole TAM is like shouting into a void. Sure, you get some nibbles, but also pretty weak conversions.

The right way?

Be clear about a segment your product is for (ICP), and laser focused in trying to reach them.

Why?

> You can test and measure which audience is best overtime
> You’ll get way more engagement and conversions
> You can optimise your product and marketing efforts so every dollar impacts customer satisfaction and loyalty

Don't fall into the "something for everyone" trap.

Mak Amaral
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