There is a 40% failure rate for companies using overseas markets as a growth tactic.

The variable here is when they look to go overseas too early (i.e. before achieving significant market share on home soil).

It's a real shame to see that 30% of companies are making this mistake.


I get it, overseas (when you’re ready) makes sense, it’s an attractive offer!

>There are juicy trade agreements and government incentives.

> We have a small market in Aus.

> If you’re a digital service, there’s a much lower barrier to entry to try another market.

But for some, it’s a white flag moment.

They look at it as the only option for growth, and they’re just not ready.


In my newsletter, Spaghetti Stories, I spoke to Simon Costello and Mia Klitsas who both admitted to moving abroad too quickly.

Mia went all in on the UK and lost $500k of stock when a warehouse liquidated.

Simon zeroed in on Singapore, built the product (and it was beautiful), but the customers didn’t come.

Here's a tip. If the answer to this question is "yes," you've got some plays to make before you look to other shores:

"Is there still potential to capture market share in your current market?"

Some ideas to play with:
> Your positioning and comms
> Your targeting
> Your marketing channels
> Your experience drop off points
> Pricing and bundling