The perfect strategy doesn’t exist

I've definitely wasted 6-8 months on decks, commercial projections, and op models that ended up being a complete waste of time.

When you're trying to bring a new idea to life, of course, you want confidence that it'll work and de-risk your investment.

I know I’m not the only one who’s spent months trying to perfect a product and market strategy before giving myself (or getting) the green light to move ahead.

But here’s the thing—most of that time? It’s wasted.

The numbers are all assumptions.

You don’t know who’ll buy it, how often, what they’ll pay, what message will grab them, or if they'll even switch from their current brand.

You only figure that out once something is in the market, when people can interact with it. That’s when the real business case builds—because you’ve got real numbers, not just guesses.

And trust me, nothing you plan out in a strategy will go exactly as expected once it’s out there.

Flip the switch.

Get something out there for people to engage with before you waste any more time spinning your wheels on decks and spreadsheets.