Wanna know how to use experiments to de-risk your growth plan, but no idea how?

I’ve always been a little allergic to the rigid frameworks and processes of traditional consulting.

> You assess all businesses against one “best in class” benchmark, and then try and make them all look the same.

> Strategy is validated by benchmarks, citations to studies, and some mashed together calculations to forecast success.

Startups don’t have this luxury.

> They’re flying by the seat of their pants, throwing spaghetti at the wall and seeing what sticks.

> There’s probably no pretty strategy deck, just a bunch of gut feels and assumptions.


I become curious about a new way to do strategy, blending the scrappiness and agility of startups, with the need to de-risk and prove value of corporates.

I wanted to find a way to make educated assumptions, and then test them, not once your strategy was in market, but before hand. So I doubled down on experiments.


There is (almost) always a time to use experiments - both before and after product-market fit:

> What else can I do to ensure I'm solving the customer's problem?

> How can I increase the value (LTV) per customer?

> What unmet need should we build a solution around?

> What value proposition will work to attract a certain market/audience?