No code tools and experiments; a match made in heaven
#nocode tools and #experiments are a pretty great match.
When I asked for a steer on which landing page tool to use for an upcoming experiment the advice was too good not to share.
Shout out to Ryan Griffin, Dave McManus and Corban Baxter for your insights.
The suggestions below are in order of quick and simple to more complex and longer to stand up.
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Carrd is great for single pagers as simple, fast and lowest learning curve
- Limited features and customisation
- No A/B testing
Intuit Mailchimp or ConvertKit offer simple landing pages with a low learning curve if you want to make it easy to connect straight to mail/text campaigns.
- Limited A/B testing
- Limited features and customisation
- Limited integrations with other tools
- Not ideal if you don't plan to use their email marketing platforms
Leadpages/Unbounce are great if you want more features but still want to get something up fast.
- Leadpages can be slow and buggy, not as feature-rich, can be expensive for larger teams or high-traffic sites, support can be slow to respond
- Unbounce can be expensive for larger teams or high-traffic sites, limited customisation options for some elements, integration with other tools can be difficult, support can be slow to respond
A mix of Airtable and Softr if you want to easily show or manipulate data in your landing page.
Webflow/WordPress/Squarespace for more complex requirements or if you want the landing page to live on after the experiment. They are better if you need SOC2 compliance for enterprise/gov.
- Webflow is probably the most comprehensive of them all but may take slightly more time to master
- Wix is more user friendly, has greater customisation and is more affordable than Squarespace
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How do you know what's right for you?
Unfortunately there's no silver bullet. My tip is to look at the below as key qualifying criteria for each brief:
- Length of time it needs to be live
- Complexity of information to show/capture
- Amount of traffic/leads
- Importance of aesthetics and being able to show your brand
- Budget