Prove what product and market strategy will work - before you build or manufacture a thing

Don’t gamble on growth

From uncertainty, to clarity

It’s hard to see the risks, gaps, or smartest moves when growing your business. We help scale-ups and established brands make confident growth plays.

Discover

Uncover which opportunities are worth pursuing.

Make the call

Make the call to proceed, pivot, or park an idea in weeks, not months.

Crack the code

Crack the code on price, proposition, audience, and messaging.

Ready to go

Own a waitlist of eager buyers—before your idea even exists!

How we do it

Gut feel, focus groups, or “we’ve done this before” mentality makes product decisions a gamble. We replace the guesswork around business ideas, target customers, positioning and price with real-world proof - so big moves feel like small, smart bets.

Growth strategy

We find & qualify hidden growth opportunities.

Market validation

We validate demand before you commit.

Product-market fit

We refine your strategy until it aligns perfectly with your market.

Instead of guessing where to invest, you have real data to make smart, confident decisions.

The Payoff

· Save $500K+ by avoiding failed ideas

· Add 15%+ in additional revenue from successful launches

· Cut down on time and marketing costs post-launch

· Hit product-market fit faster than you thought possible

About to make a big growth move? Don’t make decisions in the dark.

Book a Growth Therapy Session to validate you’re making the right move, get clarity on next steps, and a plan to avoid costly mistakes.

Trusted by leading brands

  • "Hayley and the Archer team were instrumental in helping us rethink our process to identify and create new revenue growth opportunities. After working with Archer, the team has the tools, process and confidence to move faster and be more accurate in testing the commercial potential of growth initiatives."

    Cam Holt, Head of Growth, SEEK

  • Hayley delivered a game-changing keynote at our supplier conference with her 'Start with the Buy' presentation. She shifted our approach to go-to-market strategies, offering practical frameworks to avoid costly missteps in demand forecasting. Our team left inspired and ready to put her ideas into action. Thank you, Hayley, for a powerful session!

    Kimberley Mcleod, CMO, Paramount Liquor

  • "We are never short of ideas, but it’s always hard to know which ones to launch. Working with Hayley gave us breathing room to keep our business moving, while still working on what we’d launch next. She showed us new ways to prioritise ideas, and get real data on what people wanted before we launched. It was such a relief not to be flying blind when we pressed go.”

    Hannah Spilva, CEO and Founder, LVLY

  • “Hayley’s insights and understanding of product and customer were extremely valuable and really helped us work through some key business projects. On a personal note, from founder’s perspectives, Hayley is incredibly supportive and encouraging, we always left our catch ups feeling super energised.”

    Laura and Steph,Co-founders, Kic

  • “One of the sharpest thinkers in the business, super determined and an expert when it comes to proving value in new ideas. Anyone who wants help on the long, emotional path to finding product market fit should chat to Hayley.”

    Ste, Partner, Shadowboxer

  • “Hayley is one of the most talented people I’ve met at distilling core needs all the way to tactics when I often described rather obtuse challenges!”

    Auriga, CEO, Farm Focus

  • “Hayley is someone you can totally depend on, and she is widely experienced in all things digital, strategy and experiments. She is articulate, not afraid to speak her mind and continually elevates the quality of her work, and the work of others in her team.”

    Andrew, Head of Marketing, Time

  • "Hayley was exceptionally fast with engaging, distilling and abstracting complex deep domain topics into the simple language and massaging we needed. She helped crystallise our purpose/mission and 'pitch,' which is really hard when in the weeds. She asks the right questions to extract the right info.”

    Ashley Kras, CEO, Sanro Health

Hey, I’m Hayley

With over 17 years of experience, I help businesses remove the guesswork from generating revenue by ensuring you’re not just creating the right product but taking it to market the right way.

Proven results:

Worked with brands like Woolworths, Vogue, and L’Oréal, helping them generate over $150M in new revenue.

Risk reduction:

Saved clients over $12M by stopping product launches that wouldn’t succeed.

Hands-on experience:

Worked with scale-ups and Fortune 500s across New York, LA, London, Sydney, and Melbourne.

After seeing companies spend big on strategy but rarely take action, I started Archer to give businesses the confidence to turn ideas into real results—fast.

Wesfarmers health

Growth Strategy

Workshop & Coaching

SEEK

Recent work

Market Validation

LVLY

Ready to find the right path?

Have ambitious growth targets and looking for ways to create incremental revenue?

Have an idea/ideas you’re playing with, and want to have confidence it’s going to work?